Privacy Policy

 

Privacy Policy

This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from vastratales.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, such as your web browser, IP address, time zone, and cookies installed on your device. As you browse the Site, we also gather information about the specific web pages or products you view, how you interact with the Site, and the websites or search terms that referred you to us. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: These are small data files placed on your device or computer, often with an anonymous unique identifier. You can learn more about cookies and how to disable them at allaboutcookies.org.
  • Log Files: These track actions on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to track how you browse the Site.

Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain personal details such as your name, billing and shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

When we mention “Personal Information” in this policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to:

  • Fulfill orders placed through the Site (processing payment, arranging shipping, providing invoices, etc.)
  • Communicate with you about your order or other inquiries
  • Screen orders for potential risk or fraud
  • Provide you with information or advertisements about our products or services (based on your preferences)

We use Device Information to:

  • Screen for potential risk and fraud (especially using your IP address)
  • Improve and optimize the Site (e.g., generating analytics on how customers interact with the Site, assessing marketing campaign success)

Sharing Your Personal Information

We may share your Personal Information with third parties to help us use your data as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
  • We use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your data here: Google Privacy Policy. You can also opt out of Google Analytics here: Google Analytics Opt-Out.

We may also share your Personal Information to comply with laws and regulations or to respond to legal requests such as subpoenas or search warrants, or to protect our rights.

Behavioral Advertising

We use your Personal Information to show you targeted advertisements or marketing communications that we think may interest you. To learn more about targeted advertising, visit the Network Advertising Initiative's educational page.

You can opt out of targeted advertising by using the links below:

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you, and to request corrections, updates, or deletions of your personal information. To exercise this right, please contact us using the contact information below.

Additionally, if you're a European resident, we process your data to fulfill contracts we may have with you (e.g., if you place an order through the Site), or to pursue our legitimate business interests. Please note that your data may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have questions or wish to make a complaint, please contact us by email at info@vastratales.com or by mail using the details provided below:

Vastra Tales
 Privacy Compliance Officer